A hyper-technological FinTech lab develops plenty of blockchain-based products and applicable solutions for relevant real-world problems. They’re extremely useful, but there’s a problem – they’re too complicated for ordinary users, and most of them don’t yet know they need those solutions.
TGE dates: 28th Nov - 28th Dec 2017
BANKEX builds a Smart Assets technology to develop a new generation of decentralized capital markets.
The project lays the foundation for the Internet of Assets (IoA), an online platform for asset tokenization.
70 600 000 USD
attracted20 000 000 USD on the pre-sale round
63,000 backers
200 PR publications in 45 top media
22 Youtube videos with 112,000 reach
40,000 social media followers attracted in 1 month
60,000 impressions daily
Story
Strategy
We relied on creating a loyal community of people understanding and valuing the technology BANKEX presents. Those already in were eager to support the project with effort and money. To get the community to grow, we placed our bets on viral content distribution and targeting. Using lots of crypto PR, situational marketing, and resonating use cases, we got out the product’s idea to the wider audience.
Results
Total raise of 70 600 000 USD
Having raised 20 000 000 USD on the pre-sale round
Marketing reach of 4 200 000 people
Track record
Financial services with its own cryptocurrency, which is aimed at eradicating poverty amongst millions of people living in the emerging economies.
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