NagaCoin
Cooperation started: October 2017
TGE dates: 20 Nov — 15 Dec, 2017

Smart cryptocurrency for gaming and trading

or as we call it, the crypto gateway for social trading with financial instruments, real and virtual goods.

50 020 960 USD

attracted

63,000 backers

200 PR publications in 45 top media

22 Youtube videos with 112,000 reach

40,000 social media followers attracted in 1 month

60,000 impressions daily

Story

A huge publicly listed, EU-regulated German Fintech company with its trading platforms for financial markets and virtual goods, a market cap of more than 200 million Euros, millions in revenues, and billions in trading volume every month, comes to the crypto industry, making a shift to huge companies ruling the market. NAGA held a position of a large multi-million market cap business from the very start. As a company from the real sector, NAGA stood out from the rest of TGEs back then.

Strategy

We marketed NAGA aggressively, developing a strategy to position it as the biggest company yet to launch a token sale, a big shark in the fishtank, a trendsetter and a pioneer among large corporations entering blockchain. NAGA attracted its large crowdsale acceptance due to popularity with the wide community, its fair share of hype, and respect of some of the industry’s larger names in Roger Ver, Miko Matsumura, and Guy Ben-Artzi. A huge community of 63,000 gathered around NAGA because of how assertive our campaigns were.

Results

63,000 backers attracted – the second largest crowd in ICO history by far.
Millions of dollars in operating budget – up to 250,000 EUR spent per day on traffic and prime PR publications.
Bitcoin.com’s CEO Roger Ver and Pantera’s LP Miko Matsumura attracted to the advisory board.
An extensive roadshow schedule with 4 shifting teams attracted maximum attention to NAGA worldwide.

Track record
HUMANIQ
5 163 000 USD
6 - 27 Apr 2017

Financial services with its own cryptocurrency, which is aimed at eradicating poverty amongst millions of people living in the emerging economies.

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BANKEX
70 600 000 USD
28th Nov - 28th Dec 2017

BANKEX builds a Smart Assets technology to develop a new generation of decentralized capital markets. The project lays the foundation for the Internet of Assets (IoA), an online platform for asset tokenization.

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Gold
7 300 000 USD
20 Sep — 11 Nov, 2017

GOLD digital assets with buy-back at the current gold price, guaranteed by physical gold and ETF.

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CRYPTOPING
BTC 1000
25 May - 24 Jun 2017

Bot for traders, which analyzes market movements, statistics, news, and social media, and gives buy and sell signals for crypto assets.

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CrypViser
4 025 989 USD
20 May - 30 Jun 2017

Disruptive, encrypted all-in-one network for social and business communication.

Read more

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